Active Approach

Valvoline’s objective was to promote the Trade-Up and Trade-Across of their standard oil to synthetic within the independent installer sector of their business but they needed to give those installers a reason to promote the trade-up and provide consumers with a compelling incentive.

BI Worldwide utilized our Partnership Marketing team to secure exclusive offers delivered to the consumer through an interactive site when they upgraded to synthetic over standard oil. These offers featured brands like Lowes, Uber, Quizno’s and Papa John’s. Each installer location received a starter kit with tear pads and collateral materials for POS. Each tear pad had a unique code that allowed the customer a one-time redemption on the site when they agreed to trade-up. After taking a brief survey, the customer receives access to all eligible offers.

Honeywell wanted a fun promotion for their reps, distributors and contractors that didn’t solely focus on the request for incremental growth of their products.

BI Worldwide utilized fantasy football dynamics to engage the channel for various activities and sales. Participants were rewarded in “picks” on the winning team, total points scored and total offensive yards. The more picks they got correct the more entries they received for each week’s 3 tiered prize sweepstakes.

Honeywell’s channel had developed a culture of entitlement and there was no longer a sense of partnership or loyalty. Spend and share increases were needed, but current business building resources were spread among various systems.

BI Worldwide implemented a Business Builder platform to be the central hub for the Honeywell reps, the dealer principles and the dealer employees. It leverages rebates, co-op, MDF and status as a tool for spend/share achievement, training activities and participation activities.

3M wanted to bolster awareness of the 3M Commercial Graphics as an industry leader and generate excitement and buzz with installers around their big conference at SEMA.

BIW created a contest for installers to demonstrate their skills utilizing the 3m Wrap Film Series 1080 product. Installers would register submit their “before and after” photos/video utilizing the 3M product. The contest incorporated tiered judging that included a mixture of 3M and social media voting elements – culminating in a head-to-head (Wrap2Wrap) competition at SEMA for the top 2 finalists.

US Bank was looking for an effective approach to drive measurable impact through all of their branches in support of their fall campaign. Previous programs did not deliver meaningful participation or results.

BI Worldwide created an engaging initiative that allowed branch employees to access campaign content via mobile devices. BIW also developed an inclusive engagement initiative that facilitated the giving and receiving of Auction Bucks hosted all campaign related materials and provided a vehicle for redeeming Auction Bucks for Limited Time Offers.

Weil-McLain wanted to identify U.S. plumbing and HVAC contractors who were purchasing their product and gather information regarding their size, frequency of purchase and brand awareness. This was a difficult task as they did not even know who they were.

BI Worldwide created an interactive platform designed to attract and engage this target audience by providing conditional content and immediate rewards. Instead of traditional points, BIW recommended leveraging a unique type of Weil-McLain “currency” called Boiler Bucks which delivers a higher perceived value and access to immediate rewards. Contractors can redeem their Boiler Bucks for limited time offers, tools of the trade, training, sweepstakes and logoed merchandise. The platform provides the basis for Weil-McLain to engage with their target audience with relevancy and frequency through on-going promotions, contractor feedback, responsive communications and seasonal campaigns.

Drive frequency and trial of Dr. Pepper fountain beverages at convenience stores in order to reach and engage the targeted audience of 18-34 year old males.

BIW created a custom-branded instant win and animated game that rewards repeat visits and purchase behavior. To extend participation a unique site was developed to allow consumers to play the Catch 23 Flavors fountain game and earn a spot on the leader board, further drawing consumers into the Dr. Pepper promotion experience.